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Hair Worthy of the Red Carpet

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By: Jamie Matusow

Editor-in-Chief

UK celebrity stylist Nicky Clarke’s line of hair care products was inherited by Procter & Gamble with the purchase of Wella. After the purchase, Dew Gibbons was called upon to redesign the brand identity and packaging.

In addition to a new look for the existing portfolio, Nicky Clark has launched Red Carpet Style. The bottles feature a gold foil label with silk screen overlays. The font used for the word “Nicky” was inspired by his signature.  The label background incorporates the tint of the red bottle. A richer, darker red was chosen for its premium look and feel. More information: www.dewgibbons.com.

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